Privacy Policy

Welcome to Apical Software ("we," "our," or "us"). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.apicalsoftware.com or use our software and related services.

1. Information We Collect

We may collect the following types of information:

Personal Information

• Name, email address, phone number, and company name
• Job title and business address
• Project requirements and other details you voluntarily provide through our contact forms
• Payment and billing information (for clients)

Usage Data

• IP address and geographic location
• Browser type, version, and device information
• Pages visited, time spent, and navigation patterns
• Referring website and exit pages

Cookies and Tracking Technologies

• Essential cookies for website functionality
• Analytics cookies (Google Analytics) to understand user behavior
• Preference cookies to remember your settings

2. How We Use Your Information

We use the information we collect for the following purposes:

• To provide, maintain, and improve our software and services
• To respond to inquiries, support requests, and consultation bookings
• To send project updates, invoices, and service-related communications
• To send newsletters, marketing materials, or promotional content (with your consent; you may opt out anytime)
• To analyze website usage and improve user experience
• To ensure data security and prevent fraud
• To comply with legal and regulatory obligations

3. Legal Basis for Processing (GDPR)

If you are located in the European Economic Area (EEA), we process your personal data based on:

• Consent: Where you have given explicit consent for a specific purpose
• Contract: Where processing is necessary for the performance of a contract with you
• Legitimate Interests: Where processing is necessary for our legitimate business interests
• Legal Obligation: Where we are required to process data by law

4. How We Share Information

We do not sell, rent, or trade your personal information. We may share limited data only with:

• Service Providers: Trusted partners assisting in operations (hosting, email, analytics) under strict confidentiality agreements
• Business Transfers: In the event of a merger, acquisition, or sale of assets
• Legal Requirements: When required to comply with law, court order, or protect our legal rights

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information, including:

• SSL/TLS encryption for data transmission
• Secure servers and access controls
• Regular security assessments and updates
• Employee training on data protection

However, please note that no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

6. Data Retention

We retain your personal information only for as long as necessary to:

• Fulfill the purposes outlined in this policy
• Comply with legal, accounting, or reporting requirements
• Resolve disputes and enforce our agreements

Typically, we retain client data for 7 years after the end of our business relationship, and marketing data until you opt out or request deletion.

7. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• Access: Request a copy of your personal data
• Rectification: Request correction of inaccurate data
• Erasure: Request deletion of your data ("right to be forgotten")
• Restriction: Request limitation of processing
• Portability: Request transfer of your data to another service
• Objection: Object to processing based on legitimate interests
• Withdraw Consent: Withdraw consent for marketing communications at any time

To exercise any of these rights, please contact us at info@apicalsoftware.com. We will respond within 30 days.

8. Cookies Policy

Cookies are small text files stored on your device that help us enhance your experience. We use:

• Essential Cookies: Required for website functionality (cannot be disabled)
• Analytics Cookies: Help us understand how visitors use our website (Google Analytics)
• Functional Cookies: Remember your preferences and settings

You can manage cookie preferences through your browser settings. Note that disabling certain cookies may affect website functionality.

9. Third-Party Links

Our website may contain links to third-party websites, including our product site (ApicalERP) and social media platforms. We are not responsible for the privacy practices, content, or security of these external sites. We encourage you to review their privacy policies before providing any personal information.

10. Children's Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us immediately, and we will take steps to delete it.

11. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence, including India where our servers are located. We ensure appropriate safeguards are in place to protect your data in compliance with applicable laws.

12. Policy Updates

We may update this Privacy Policy periodically to reflect changes in our practices, technology, or legal requirements. Any changes will be posted on this page with an updated "Last Updated" date. We encourage you to review this policy regularly.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: